National Media Conference 2010 at Mt Abu

A three-day All India Media Conference 2010 with the theme “Vision and values For a New Social order” was held from 17^th September at ‘Shanthi Van’ Abu Road, Rajasthan. The conference was organised by Media wing of Rajyoga education and Research Foundation and Prajapita Brahmkumaris Ishwariya Vishswa Vidyalaya.

In his inaugural address Justice G.N Ray Chairman press Council of India, lamented at the paid news syndrome in the media and appealed that media should not mix news and views to mislead the readers. If media adept ethical and moral values, they could focus on Welfare of the people.

Rajayogni Dadi Janaki, Chief of Brahma kumaris in her blessings urged that everyone should follow "Sukh De - Sukh Le" (Give Happiness and take Happiness). Love, Peace Purity, Honesty, Truth are some the values, if followed, Dadi Janaki observed, we would have established a new social order wherein one could live in peace and prosperity.

Over 1500 delegates attended the conference who discussed a variety of topics on Media and Public Relations in six plenary sessions and five parallel group discussions including Rajyoga meditation sessions.

8-point action plan for Media

The valedictory session of the conference presented an eight-point Action Plan for follow up by Media that could lead to establish a New Social Order in our country.

1. Media must restore pre-independent India’s Media ethics and mission and practice Journalism with our age-old spiritual wisdom and Rajayoga meditation
2. With a view to showing the right path to human society, the action plan urged that journalism should be blended with spirituality.
3. Media should not be treated as the reflector of ills of society but it should act as a Rectifier of society with positive and spiritual stories.
4. Media should strengthen and spread the culture of Development Communication and the spirit of social and human concerns in its coverages.
5. To discourage sensationalism, yellow journalism, advertorials, cross Media culture and paid news syndrome in the field of mass communication.
6. To extend their support to associations and like Global Forum for Public Relations, Brahmakumaris Institutions, Society of Media Initiatives that were established to promote ethics, values and spiritually.
7. To promote wider use of cyber Media for holistic development of nation with reasonable restrictions under the IT Act-2000.
8. Media as responsible 'fourth estate' should live up to the expectations of Indian democracy without falling prey to the vested interests of pressure groups.

National Media Conference on 'Promoting Spirituality for Peace & Development - Role of Media'

National Media Conference on 'Promoting Spirituality for Peace & Development - Role of Media' 

on 11th to 15th Sept, 2009 at Brahma Kumaris' Shantivan Complex, Abu Road, Rajasthan 

A National Media Conference on the theme "Promoting Spirituality for Peace & Development - Role of Media" was very successfully held at the Brahma Kumaris' Shantivan Complex, Abu Road, Rajastan from 11th to 15th September, 2009. Around 2000 representatives from Press and Media, Public Relations, IT, Advertising, Academic have enthusiastically participated in this five day conference which contained interesting sessions on " Media as a Messenger of Peace", Press Freedom and its social responsibility", Self regulation in Media - Role of Spirituality" , Positive & Proactive Media for Better Society", Spirituality for Achieving Excellence in Life", Experiencing Inner Powers through Spirituality, etc. 

This National Conference was inaugurated by Sri Nitin Bhai Patel, Honourable Minister of Gujarat and Sri Ashok Bhairavi, Honourable Minister of Rajastan besides Rajayogi BK Nirwair, Executive Secretary General of Brahmakumaris, Mount Abu, Rajyogi Om Prakash, Chairperson of Media Wing and Rajayogi BK Karuna, Vice Chairperson of Media Wing graced the occasion. Eminent Media, PR and IT personalities from all over the country shared their valuable professional experiences during the conference and discussed at length on the ways and means to bnring about excellence in the professions for universal harmony and peace. 

As part of the National Media Conference, for the first time, a National Round Table on "Golden Triangle - Public Relations Model" (Professionalism, Ethics and Spirituality) was also organised under the auspices of Global Forum for Public Relations (An Initiative of Brahmakumaris) and the Media Wing of Brahmakumaris. High End PR Professional, Academician and Practitioner, Editor of Public Relations Voice Dr. CV Narasimha Reddi and Chief of Multi Media, Brahmakumaris, Rajayogi BK Karuna led the Round Table which was actively participated by Sri Charanji Singh, CEO, CorePR, Chandigarh, Prof. Krishna Chandra Mouli, Faculty, Makhanlal Chathurvedi University, Bhopal, Prof. Ananya Mehta, Faculty, Symbiosis Insititute of Mass Communication, Pune, Rajayogini BK Sheilu, Sr. Rajayoga Teacher, Brahmakumaris, BK Sarala,Manager (PR & HRD), BHEL & Smt. Mumtaz Fatima, Jt.Director, Youth Services, Govt. of AP , National Vice Presidents of GFPR amd BK Binny, PR Manager, GHRC , Brahmakumaris along with a host of key PR professionals, Goverment PR practitioners, academicians, PR students have participated in this Round Table held on 13th September,2009 at the Shantivan Complex of Brahmakumaris and resolved a 7 point Public Relations Golden Triangle Declaration. 

Resolution of ‘National Round Table on Public Relations’ 

1. Recent corporate high profile frauds involving crores of rupees have generated a significant decline in peoples trust in corporates. Public Relations as a strategic management function was also a party to the disinformation campaign to keep the stake holders in the dark. Therefore the round table felt the need for Ethical and Moral Values in disseminating public information. 

2. Against this background, the delegates at length discussed the state-of-the-art Public Relations and identified its positive and negative areas and came to the conclusion that the distinguishing trait of Indian Public Relations is the quantity of Public Relations personnel rather than the quality of the profession. It is therefore resolved that the need of the hour is professional excellence to meet the needs of both national and global public relations. 

3. The Golden Triangle Public Relations Model based on Trinity – Professionalism, Ethics and Spirituality involved in the backdrop of Indian culture is considered as New Mantra for professional excellence in Public Relations in Public Relations. Other professionals like Journalism, Marketing, HR also can follow this Mantra to suit to their requirements. 

4. The Round Table debated the question how to promote professionalism and recommended that Academic bodies, PR Professional Associations, In-House and external PR firms should promote professionalism through engines such as PR education, induction & in-service training, PR Research, Accreditation etc . Similarly individual PR practitioners must aim acquiring professional qualifications and other qualities. 

5. The Round Table felt that ethics is a missing link in the discipline and urged that PR Professional bodies should evolve a code of ethics and professional standards for members to practice public relations with integrity, truth, accuracy, responsibility, and high professional standards. Public Relations ethics and Corporate ethics must go hand in hand. 

6. Mere professionalism and a code of ethics alone cannot deliver public relations services effectively, unless the public relations professionals change themselves and adopt spiritual values such as love, compassion, tolerance, purity, fellow feeling, patience, spiritual service etc. 

7. The Mount Abu Public Relations Declaration concludes “Where the Golden Triangle PR Model is implemented in letter and spirit, there emerges professional excellence; where Public Relations as a strategic management function promotes two-way communication process between the corporate world and its publics, a better world is created with peace, happiness and prosperity. 

The above National Conference was facilitated by BK Sushant, National Coordinator and BK Shantanu, Headquarters Coordinator of Media Wing of Brahmakumaris. Mr. K.Srinivasan, CEO of Prime Point Chennai, has webcasted the entire National Conference LIVE.

GFPR - Calendar of Events - 2009-10

Calendar of Events: 2009-10 (May 2009 to April 2010)
1
May 2009
9th May 2009 at Sriperumpudur
Launch of Chennai Chapter - "Communication during economic recession"
Hyderabad Chapter - “Running a Marketing Communication & PR consultancy: The client-consultant relationship” Lecture by Dr Ron J Knight & Marjorie Anderson of Australia
Venue: Shanti Sarovar, Gachi Bowli, Hyderabad
2
June 2009
Conference at Mount Abu
“Ethics & Spirituality in Public Communication” Common for all the chapters
3
July 2009
Honoring Icons of PR & Communication
“Effective Public Relations Key to success of organization” Common for all the chapters
4
6th August 2009
National Public Relations Education Day - "PR Education, Training & Research" - Common for all the Chapters
5
September 2009
Conference at Mount Abu & Launch of Chapter at Ahmedabad - Topic to be decided on a current topic - Common for all the Chapters
6
October 2009
Focus on Mahatma - "Gandhian Techniques of Public Communication – Social Media"
Common for all the Chapters
7
November 2009
P.R. Family Day - “Family, the genesis of PR” - Retreat – Self introspecting Meditation at Shanti Sarovar, Gachi Bowli, Hyderabad
8
December 2009
Conference of Southern States - "Golden Triangle – Professionalism, Ethics & Spirituality”
In Hyderabad
9
January 2010
Launch of Chapters at Coimbatore & Madhurai - Workshops -
a) 'Use of electronic communication /ICTs in PR '
b) “How to design & run a successful Public Communication campaign – Case study approach”
At Coimbatore & Madhurai
10
February 2010
Workshop - “The anatomy of a Media release – Check listing” in Hyderabad
11
March 2010
International Women's Day - Honoring a woman PR practitioner - “Feminization of Public Relations – A trend” - Common for all the chapters
12
21st April, 2010
Golden Triangle Award - 5th GFPR Foundation Day - “Can Public Relations enter the Board Room?” - Common for all the Chapters

Books on Public Relations

New Textbook: "Effective Public Relations & Media Strategy"

Author: Dr.C.V.Narasimha Reddi, Editor, Public Relations Voice, Srinagar Colony Main Road, Hyderabad. email drcvn@hotmail.com Ph. 09246548901

Publisher: Prentice Hall of India Learning Pvt. Ltd., ‘Rimjhim House’, 111, Patparganj Industrial Estate, Delhi 110 082, Phone: 011-43031100, e.mail phi@phindia.com

Price: Rs. 350/-

Comprehensive and update, “Effective Public Relations and Media Strategy” presented in a textbook format of international standard helps both students, academicians and practitioners better understand the theory and practice of public relations and media strategy to reach stakeholders. It strives to cater to the different areas of public relations in government, banks, tourism, public transport, public sector, police, NGOs etc. It equips the reader with necessary tools for building a career in public relations.

The book is divided into Six parts: Part One, Principles of Public Relations and Communication, Part Two, Public Relations Practice, Part Three. Media Strategy (PR Media), Part Four, Effective PR Manager, Part Five, History of Indian PR and Part Six Case studies.

The book also provides teaching aids for easy understanding of the subject such as contents in brief, points to remember and review questions.

In his foreword , Prof.B.P.Sanjay, Presently Vice-Chancellor, University of Tamil Nadu said “ I am confident that the book will fulfill the major objective of a textbook that beautifully blends the theory and practice of public relations.

The Prentice Hall of India which is an international publishing house has made available this book in all the wholesale bookshops of the country. The shops include Allied Publishers, UBS Publishers and Distributors, Asian Books Pvt.Ltd. International Book House, Higginbothams Pvt. Ltd., Book Selection Centre, India Book House etc.

GFPR - Draft Constitution

Y Babji

Prepared in April 2006

MEMORANDUM OF ASSOCIATION

1.0 Name

The name of the forum shall be “Global Forum for Public Relations” (GFPR)

2.0 Registered Office

The Registered Office of the Forum shall be situated at HIG-420, Phase I, BHEL Township, Ramachandra puram, Hyderabad - 500032

3.0 Administrative Office - International

The Administrative Office of the Forum shall be situated in Brahma Kumaris World Spiritual University, Brahma Kumaris, Shantivan, Abu Road, Rajasthan - 307510

3.1 Administrative Office - India

The Administrative Office of the Forum in India shall be situated at Flat No.401, Sanali Heavens, Behind Kamma Sangham, Ameerpet, Hyderabad - 500016

4.0 What is GFPR
4.1 Global Forum for Public Relations - India's International Association of public relations practitioners for values and ethics in public relations profession has been registered vide registration no. 924/2006 in April 2006, with headquarters in Hyderabad. It is intended to promote public relations with a mission of Golden Triangle - Professionalism, Ethics and Spirituality - in association with Brahma Kumaris World Spiritual University, Mt. Abu.

4.2 Global Forum emphasizes the benefits of moral approaches to public relations, enabling you to develop attitudes and behaviors which stem from shared core values and understanding. Inspired by the vision of a world where people live in harmony with others, the purpose is to share that vision of the future while strengthening individual awareness of the dignity and worth inherent in every human being for an ideal Public Relations tomorrow

5.0 GFPR Vision & Mission

5.1 VISION:
Commitment to professional excellence of international standards, with the Basic Human Values - Sathyam (Truth), Dharmam (Right Conduct), Shanti (Peace) and Prema (Love) as to serve the cause of the society.

5.2 MISSION:
Achieving pre-eminent position for Public Relations as a strategic management function through the Golden Triangle of Professionalism, Ethics and Spirituality alongside a global network of skilled practitioners.

5.3 Objectives
To create a deep awareness on the importance of Public Relations in Human Development.
To inculcate interest in Public Relations Practitioners to adopt Ethics and Values in the profession.
To raise the standards of Public Relations education and promote Research avenues for an ideal body of knowledge.
To introduce practical programmes for enrichment of Public Relations professionals for better Human Relations.
To help and assist Public Relations practitioners to create for themselves an atmosphere free from stress and tension.
To help and assist the existing Associations, Societies, Councils, Forums, Bodies for tangible solutions.
To organize periodical seminars, workshops, conferences, symposia, awareness programmes etc. on Public Relations.
To bring out/publish value based Public Relations literature, periodicals etc.
To establish charitable and spiritual educational institutions, libraries and reading rooms for Public Relations.

6.0 Structures and Organization
The Global Forum for Public Relations is an International Forum having total four tier structure i.e. International, National, State and Chapter. The Chapter is the most important Unit of the GFPR, which is at the local level designated to take up various activities to promote the vision and mission of GFPR. The State Executive, who will report to the National Executive, supervises the Chapters. The International Executive will oversee and co-ordinate the activities of the all other chapters.

6.1. International Executive
6.1.1 The International Executive is administered by a body comprising of President, Executive Vice-President, 4 Regional Vice-Presidents, Secretary General, Treasurer and an Advisory Committee consisting of at least 3 members and 4 other Professional members to be co-opted. The International Executive will supervise, guide, co-ordinate the activities of National, State and Chapter level bodies.

6.2 National Executive
6.2.1. The National Executive is administered by a body comprising of National President, 4 Regional Vice-Presidents, Secretary General National, Treasurer and 4 other Professional members to be co-opted by the Executive.

6.3 State Executive
6.3.1. The State Executive is administered by a body comprising of State President, 2 Vice-President, Secretary, Treasurer and 4 other Professional members to be co-opted by the Executive

6.4. Chapter Executive
6.4.1 The Chapter Executive is administered by a body comprising of Chapter Chairman, 2 Vice-Chairman, Secretary, Treasurer and 4 other Professional members to be elected by the Chapter.

7. Advisory Council
7.1. The Advisory Council is nominated by the International Executive purely on merit basis taking their standing in the PR profession, which is to be justified when it is to be declared.

8. Memberships
8.1. The membership of the Forum will consist of Public Relations Officers, Corporate Communication Officers, PR Academicians, Tutors, PR practitioners in Advertising, Media, Marketing, Event Management Agencies, PR Consultants, PR students of Dip/Degree/PG level of a recognized Institutions/University

9. Membership Categories
9.1. There shall be the following categories of memberships:
-Individual Annual/Life
-Corporate Annual/Life
-Associate Member
-Student Member
-Honorary Member
-Special Invitee

10. Termination, Cessation of memberships
10.1.The membership is liable for termination in the event of failure to honor the GFPR, violate the constitutional provision of GFPR, non-payment of annual subscription.

11. Membership Fee
11.1 The membership fee for different categories will be:
-Individual Annual/Life
-Corporate Annual/Life
-Associate Member
-Student Member

12. Affiliation Fee
12.1. The GFPR will collect affiliation fee from each level of bodies based on its membership in percentage to be decided.

13. Funds of GFPR
-Annual Affiliation dues
-Grants, donation, general contribution
-Loans and deposits
-Sponsorships
-Interest on investments
- Monies received from advertisements, special events
-Membership fees

14. Resources and development Committee
14.1. There shall be a Committee to raise resources to take up overall development projects

15.Duties of various elected and nominated
To be worked out in details based on the decided designations

16. Eligibility for contesting election to various posts
To be worked out in details based on the decided designations

17. Meetings of the Executive Committee
17.1 The Executive of each tier will meet four times a year. Quorum for any meeting shall be 1/10 of the total members of the Executive.

18. Chapter Identity, logo and color of logo
18.1 Each Chapter shall be designated itself by the name of the Country, State and city in which it is located. They shall be identified with the GFPR logo printed in specified color.

19. Affiliation
19.1. Each Chapter shall be a member of the GFPR and will be administered by the constitution

20. Revocation
20.1. Failure to pay affiliation dues within 6 month, Failure to comply with statutory requirement

21. Reinstatement of Chapter
21.1 Revoked membership of Chapter may be re-instated at the discretion of AGM

22. Transfer of Membership
22.1 Membership is transferable from one nation, state, city to another by waiving his entry fee.

23. Publicity Material
-News bulletin, House magazine, posters, Brochures, films, CDs, Annual Reports

24.Awards & Recognitions
To be decided by the Committee on framing the constitution

25. Inter Association Relations & Co-operation
Committee
To be decided by the Committee on framing the constitution

26. Education and Research Committee
26.1 The Committee will work to promote PR education and research and prepare a panel of PR faculty and trainers. Create a fund for the purpose.

27. Accreditation and Development Committee
27.1 To decide and award the accreditation to the deserving professionals and develop a curriculum for the screening test for awarding fellowship

28. Committee on Ethics and Professional standards
28.1 To keep a check on ethics of Chapters, professional members during discharge of their function and set a bench mark of professional standards.

29.College of fellows
29.1 Committee to look after PR job exchange, advocacy of issues, advancing the profession of PR

30.Past President’s Council
30.1 The Chapter shall constitute a Past President’s Council

31 Calendar of programmes
31.1 Each Chapter will declare a calendar of programmes soon after their formation

32. Travel fund for Office Bearers
32.1 To Create and administer a fund for the official travel of office bearers

33. Dissolution and amalgamation Committee
33.1 To administer dissolution in accordance with the provisions of the constitution and also to look after amalgamation

34. Secretariat
To be decided by the Committee to frame constitution

35. Order of business, protocol
Details to be worked out separately as per the tier of Chapters

36. Conduct of AGM and procedure
Details to be worked out separately as per the tier of Chapters

37. Voting and non-Voting Eligibility
Voting rights
Individual, Corporate, Accredited members
Non-eligibility
Associate, students, donors, sponsors, honorary members

38. Amendments for by-laws
By the AGM of GFPR

39.GFPR Day
The date on which the GFPR was registered will be the GFPR day

40.Audit of accounts
Audit reports to be submitted by each chapter at AGM

41.GFPR Year
21st April to 20th April of each year

42. Indemnity
42.1 Every member of GFPR shall be indemnified by the GFPR and it shall be the duty of Forum out of the funds of the Forum to pay all costs, losses and expenses which any such member of the Forum incurs in the discharge or functions assigned by the GFPR

43. Interpretation of by-laws, powers, jurisdiction etc;

43.1 By the Executive of the GFPR