National Media Conference on 'Promoting Spirituality for Peace & Development - Role of Media'
on 11th to 15th Sept, 2009 at Brahma Kumaris' Shantivan Complex, Abu Road, Rajasthan
A National Media Conference on the theme "Promoting Spirituality for Peace & Development - Role of Media" was very successfully held at the Brahma Kumaris' Shantivan Complex, Abu Road, Rajastan from 11th to 15th September, 2009. Around 2000 representatives from Press and Media, Public Relations, IT, Advertising, Academic have enthusiastically participated in this five day conference which contained interesting sessions on " Media as a Messenger of Peace", Press Freedom and its social responsibility", Self regulation in Media - Role of Spirituality" , Positive & Proactive Media for Better Society", Spirituality for Achieving Excellence in Life", Experiencing Inner Powers through Spirituality, etc.
This National Conference was inaugurated by Sri Nitin Bhai Patel, Honourable Minister of Gujarat and Sri Ashok Bhairavi, Honourable Minister of Rajastan besides Rajayogi BK Nirwair, Executive Secretary General of Brahmakumaris, Mount Abu, Rajyogi Om Prakash, Chairperson of Media Wing and Rajayogi BK Karuna, Vice Chairperson of Media Wing graced the occasion. Eminent Media, PR and IT personalities from all over the country shared their valuable professional experiences during the conference and discussed at length on the ways and means to bnring about excellence in the professions for universal harmony and peace.
As part of the National Media Conference, for the first time, a National Round Table on "Golden Triangle - Public Relations Model" (Professionalism, Ethics and Spirituality) was also organised under the auspices of Global Forum for Public Relations (An Initiative of Brahmakumaris) and the Media Wing of Brahmakumaris. High End PR Professional, Academician and Practitioner, Editor of Public Relations Voice Dr. CV Narasimha Reddi and Chief of Multi Media, Brahmakumaris, Rajayogi BK Karuna led the Round Table which was actively participated by Sri Charanji Singh, CEO, CorePR, Chandigarh, Prof. Krishna Chandra Mouli, Faculty, Makhanlal Chathurvedi University, Bhopal, Prof. Ananya Mehta, Faculty, Symbiosis Insititute of Mass Communication, Pune, Rajayogini BK Sheilu, Sr. Rajayoga Teacher, Brahmakumaris, BK Sarala,Manager (PR & HRD), BHEL & Smt. Mumtaz Fatima, Jt.Director, Youth Services, Govt. of AP , National Vice Presidents of GFPR amd BK Binny, PR Manager, GHRC , Brahmakumaris along with a host of key PR professionals, Goverment PR practitioners, academicians, PR students have participated in this Round Table held on 13th September,2009 at the Shantivan Complex of Brahmakumaris and resolved a 7 point Public Relations Golden Triangle Declaration.
Resolution of ‘National Round Table on Public Relations’
1. Recent corporate high profile frauds involving crores of rupees have generated a significant decline in peoples trust in corporates. Public Relations as a strategic management function was also a party to the disinformation campaign to keep the stake holders in the dark. Therefore the round table felt the need for Ethical and Moral Values in disseminating public information.
2. Against this background, the delegates at length discussed the state-of-the-art Public Relations and identified its positive and negative areas and came to the conclusion that the distinguishing trait of Indian Public Relations is the quantity of Public Relations personnel rather than the quality of the profession. It is therefore resolved that the need of the hour is professional excellence to meet the needs of both national and global public relations.
3. The Golden Triangle Public Relations Model based on Trinity – Professionalism, Ethics and Spirituality involved in the backdrop of Indian culture is considered as New Mantra for professional excellence in Public Relations in Public Relations. Other professionals like Journalism, Marketing, HR also can follow this Mantra to suit to their requirements.
4. The Round Table debated the question how to promote professionalism and recommended that Academic bodies, PR Professional Associations, In-House and external PR firms should promote professionalism through engines such as PR education, induction & in-service training, PR Research, Accreditation etc . Similarly individual PR practitioners must aim acquiring professional qualifications and other qualities.
5. The Round Table felt that ethics is a missing link in the discipline and urged that PR Professional bodies should evolve a code of ethics and professional standards for members to practice public relations with integrity, truth, accuracy, responsibility, and high professional standards. Public Relations ethics and Corporate ethics must go hand in hand.
6. Mere professionalism and a code of ethics alone cannot deliver public relations services effectively, unless the public relations professionals change themselves and adopt spiritual values such as love, compassion, tolerance, purity, fellow feeling, patience, spiritual service etc.
7. The Mount Abu Public Relations Declaration concludes “Where the Golden Triangle PR Model is implemented in letter and spirit, there emerges professional excellence; where Public Relations as a strategic management function promotes two-way communication process between the corporate world and its publics, a better world is created with peace, happiness and prosperity.
The above National Conference was facilitated by BK Sushant, National Coordinator and BK Shantanu, Headquarters Coordinator of Media Wing of Brahmakumaris. Mr. K.Srinivasan, CEO of Prime Point Chennai, has webcasted the entire National Conference LIVE.
