A three-day All India Media Conference 2010 with the theme “Vision and values For a New Social order” was held from 17th September at ‘Shanthi Van’ Abu Road, Rajasthan. The conference was organised by Media wing of Rajyoga education and Research Foundation and Prajapita Brahmkumaris Ishwariya Vishswa Vidyalaya.
In his inaugural address Justice G.N Ray Chairman press Council of India, lamented at the paid news syndrome in the media and appealed that media should not mix news and views to mislead the readers. If media adept ethical and moral values, they could focus on Welfare of the people.
Rajayogni Dadi Janaki, Chief of Brahma kumaris in her blessings urged that everyone should follow "Sukh De - Sukh Le" (Give Happiness and take Happiness). Love, Peace Purity, Honesty, Truth are some the values, if followed, Dadi Janaki observed, we would have established a new social order wherein one could live in peace and prosperity.
Over 1500 delegates attended the conference who discussed a variety of topics on Media and Public Relations in six plenary sessions and five parallel group discussions including Rajyoga meditation sessions.
8-point action plan for Media
The valedictory session of the conference presented an eight-point Action Plan for follow up by Media that could lead to establish a New Social Order in our country.
- Media must restore pre-independent India’s Media ethics and mission and practice Journalism with our age-old spiritual wisdom and Rajayoga meditation
- With a view to showing the right path to human society, the action plan urged that journalism should be blended with spirituality.
- Media should not be treated as the reflector of ills of society but it should act as a Rectifier of society with positive and spiritual stories.
- Media should strengthen and spread the culture of Development Communication and the spirit of social and human concerns in its coverages.
- To discourage sensationalism, yellow journalism, advertorials, cross Media culture and paid news syndrome in the field of mass communication.
- To extend their support to associations and like Global Forum for Public Relations, Brahmakumaris Institutions, Society of Media Initiatives that were established to promote ethics, values and spiritually.
- To promote wider use of cyber Media for holistic development of nation with reasonable restrictions under the IT Act-2000.
- Media as responsible 'fourth estate' should live up to the expectations of Indian democracy without falling prey to the vested interests of pressure groups.
